Promoting a local business isn't easy these days.

Whether it's because of oversaturation or complicated search engine algorithms, information technology'due south all too like shooting fish in a barrel to feel like no one will find your business in the local search results.

Luckily, in that location'southward an like shooting fish in a barrel way to ameliorate your local SEO. All you lot have to practice is list your business concern in online business directories such every bit Yellow Pages, Manta, and more. This is called building citations, and information technology's a disquisitional piece of a local marketing strategy.

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Today, Google is inserting itself between consumer and local business websites much more than ofttimes. For proof, you lot need to look no further than Google My Business concern, Accelerated Mobile Pages (AMP), featured snippets, and most importantly, local packs.

By building citations, you tin brand sure that you appear in these local packs when people await for businesses like yours in their area. Business directories may seem like a thing of the past, simply they're a great way to grow your presence online.

You can improve visibility by listing your local business organisation' NAP (Proper noun, Address, Phone Number) on directories, online business concern listing sites, and citation sites. Aside from improving your local SEO, these can also improve your rankings on search engines considering the listings commonly link dorsum to your site.

Brand sure your visitor listing has the following information one time you add it to a directory:

  • Consistent NAP. If you add or update your business concern on multiple business listing sites, make sure you're providing the same company information beyond each directory.
  • A link to your website. Backlinks — besides known every bit inbound links — are crucial to your company website'southward Domain Rating. Consider adding a tracking link at the finish of this URL as well, so you lot can see how much traffic your website specifically gets from the business directories that are linking to it.
  • A visitor description. Brand sure yous have a detailed description of your business that reflects your organization's mission, culture, and values.
  • Multimedia. Requite visitor searchers a visual taste of your business with a picture or video of your function, your employees, or your daily business operations.

At that place are plenty of location-specific and manufacture-specific business organization list sites where you can submit your data. To outset promoting your local concern, nevertheless, you should commencement with the large sites and work your way toward the more niche directories.

Offset, allow's go over the top free concern directories.

Online Directories for Local Businesses

  1. Facebook Pages (Domain Rating = 100)
  2. Instagram for Business organisation (Domain Rating = 99)
  3. Google My Business (Domain Rating = 98)
  4. LinkedIn Company Directory (Domain Rating = 98)
  5. Apple Maps (Domain Rating = 97)
  6. Yelp (Domain Rating = 94)
  7. Bing (Domain Rating = 93)
  8. HubSpot'due south Solutions Directory (Domain Rating = 93)
  9. Better Business Bureau (Domain Rating = 93)
  10. MapQuest (Domain Rating = 92)
  11. Foursquare (Domain Rating = 91)
  12. Yahoo! Local (Domain Rating = 91)
  13. Thumbtack (Domain Rating = ninety)
  14. Yellow Pages (Domain Rating = 90)
  15. Angi, FKA Angie'due south List ( Domain Rating = 91)
  16. Nextdoor (Domain Rating = 87)
  17. Manta (Domain Rating = 87)
  18. Merchant Circumvolve (Domain Rating = 85)
  19. YellowBook.com (Domain Rating = 82)
  20. Dun & Bradstreet Business organization Directory (Domain Rating = lxxx)
  21. Local.com (Domain Rating = 79)
  22. Hotfrog (Domain Rating = 79)
  23. ChamberofCommerce.com (Domain Rating = 79)
  24. EZlocal (Domain Rating = 78)
  25. Brownbook.cyberspace (Domain Rating = 77)
  26. eLocal.com (Domain Rating = 77)
  27. City Squares (Domain Rating = 76)
  28. iBegin (Domain Rating = 75)
  29. EBusinessPages (Domain Rating = 75)
  30. BOTW (Domain Rating = 74)
  31. Neustar Localeze (Domain Rating = 73)
  32. Spoke (Domain Rating = 72)
  33. GoLocal247 (Domain Rating = 72)
  34. Telephone call Upwardly Contact (Domain Rating = 71)
  35. n49.com (Domain Rating = 71)
  36. Only Landed (Domain Rating = 71)
  37. Tuugo.united states of america (Domain Rating = 71)
  38. Lacartes (Domain Rating = 71)
  39. City Local Pro (Domain Rating = 71)
  40. Hub.biz (Domain Rating = seventy)
  41. Cylex US (Domain Rating = 70)
  42. Cybo (Domain Rating = seventy)
  43. Fyple.com (Domain Rating = 65)
  44. Opendi.u.s.a. (Domain Rating = 65)
  45. Xanthous.Place (Domain Rating - 64)
  46. My Huckleberry (Domain Rating = 62)
  47. ExpressBusinessDirectory.com (Domain Rating = 62)
  48. Bizhwy.com (Domain Rating = 61)
  49. USdirectory.com (Domain Rating = 56)
  50. Finduslocal.com (Domain Rating = 50)

Methodology

Nosotros used a few parameters to decide which directories would make it onto the list.

Domain Rating

Domain rating is a score that's given to websites to reverberate how well they rank on Google based on their backlink contour. The minimum score is 0 and the maximum score is 100. Domain rating is similar, but not the same as, domain authority.

Our minimum required domain rating for the directories on this list was 50. We gathered the data from Ahrefs in May 2021.

Category

Nosotros compiled this list for use past any business. Regardless of your industry or target market, you can submit your business to all of the above directories.

To make it onto this list, the directory had to exist categorized equally General. The only exception is HubSpot'southward solution directory, which is categorized as Marketing/Advertising.

Add Your Local Business to Online Directories

Making sure that you have a presence where your potential customers might find you is critical to any local marketing plan. It's critical to build citations non just for the added visibility but for the SEO benefits, too. Add your local business organisation to some of these business listings and directories today — and watch your business and customer base grow.

Editor'south note: This post was originally published in March 2013 and has been updated for comprehensiveness.

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Originally published May 24, 2021 7:00:00 AM, updated Dec 07 2021